MG Motor India further augments its ‘Worth Waiting For’ programme with a unique rewards initiative
New Delhi, August 23, 2019: As part of its commitment to customer satisfaction, MG Motor India has further augmented its Worth Waiting For programme with a unique rewards initiative. The company had earlier announced its partnership with IIMPACT NGO to educate one girl child for every two weeks’ waiting period on the HECTOR.
Under the rewards initiative, customers will additionally gain 1,000 points every week. The points can be redeemed for MG’s range of Genuine Accessories and/or prepaid maintenance packages while receiving delivery for the HECTOR, this year. MG HECTOR’s accessories are available across its 120 centers in India and come with a warranty of one year/20,000 kilometres.
The MG HECTOR, India’s first internet car, has received an overwhelming response by garnering over 28,000 bookings and the company has temporarily halted its bookings to focus on timely and orderly vehicle deliveries. The HECTOR commands waiting periods of up to 6 months across variants.
Commenting on the Worth Waiting For initiative, Rajeev Chaba, President & Managing Director, MG Motor India, said, "As part of our commitment to customer satisfaction, our 'Worth Waiting For' programme has been further augmented with a unique rewards initiative. Apart from driving the cause of girl child education, the rewards initiative brings delight to our HECTOR customers as they take deliveries."
Even before the carmaker had started selling the HECTOR, it had shared its plans to educate one girl child for every unit sold in India. It has been working with different organisations like The Better India and TRAX, and is even enabling skill training for women from nearby rural areas at its Halol plant under the NEEM initiative. As a future-ready organization, MG has also been setting industry benchmarks in terms of gender diversity at its workplace. With women comprising 31% of its total workforce in India, the automaker has the most gender diverse workforce in the industry.
Earlier this year, MG had signed an MoU with IIMPACT NGO for adopting 30 learning centers in places including remote villages and providing free education to girl children. Going forward, MG Motor India plans to extend the programme further with various NGOs as part of its vision to create a larger support system for underprivileged women. The company has also pledged to substantially increase its contribution towards girl child education every year with the growth in its operations in the country.
About MG Motor India
Founded in the UK in 1924, Morris Garages vehicles were world famous for their sports cars, roadsters, and cabriolet series. MG vehicles were much sought after by many celebrities, including the British Prime Ministers and even the British Royal Family, for their styling, elegance, and spirited performance. The MG Car Club, set up in 1930 at Abingdon in the UK, has more than a few thousand fans, making it by far one of the world’s oldest clubs for a car brand. MG has evolved into a modern, futuristic and innovative brand over the last 95 years. MG Motor India has commenced its manufacturing operations at its car manufacturing plant at Halol in Gujarat.
IIMPACT NGO was founded 16 years ago with an aim to educate the girl child. The inspiring initiative established by Alumni of IIM-Ahmedabad, through which 60,000 girls of the poorest villages in India have benefited from free primary education. People can join and help us in our mission to free more girls from the shackles of illiteracy, visit www.iimpact.org.
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